Question 1

What is GoHighLevel white label?

Accepted Answer

GoHighLevel white label is a feature that lets marketing agencies rebrand the entire GHL platform under their own identity. Your clients log into a custom domain (e.g. app.youragency.com) and see your agency's logo, colours, and name — with no indication the underlying platform is GoHighLevel. Every email sent from the platform comes from your domain. This is available on GHL's Agency Unlimited ($297/mo) and SaaS Pro ($497/mo) plans. The primary purpose is to let agencies sell GHL access to their clients as a branded SaaS product — creating recurring monthly revenue on top of service fees.

Question 2

How much can you charge for white-label GoHighLevel?

Accepted Answer

Most agencies charge between £97 and £497 per month per client for white-label GHL access. The typical price point depends on what's included: basic CRM access might be £97–£147/month, while a fully set-up account with automation templates, custom workflows, and onboarding support justifies £247–£497/month. The key principle is that clients are paying for your branded platform and the value you've added — not for raw GHL access, which they could buy themselves for $97/month. Agencies charging more are typically bundling white-label GHL with onboarding, monthly check-ins, and automation management.

Question 3

What is the difference between Agency Unlimited and SaaS Pro plans?

Accepted Answer

The Agency Unlimited plan ($297/month) gives you unlimited sub-accounts and access to the white-label branding features — custom domain, logo, colours. The SaaS Pro plan ($497/month) adds the full SaaS Mode, which includes automated client provisioning via Stripe (clients pay you → account is created automatically), rebilling for GHL usage (you mark up the per-contact and per-message costs), Twilio rebilling, Mailgun rebilling, and more granular plan configuration. For agencies serious about building a SaaS revenue stream from GHL, the SaaS Pro plan is worth the additional $200/month. We configure both.

Question 4

What does white-label GHL setup actually involve technically?

Accepted Answer

Proper white-label GHL setup requires: (1) Adding your custom domain to GHL and configuring DNS A/CNAME records at your registrar. (2) Setting up a dedicated email sending domain with SPF, DKIM, and DMARC records so emails don't land in spam. (3) Designing and uploading the custom login page with your branding. (4) Configuring the agency default email templates so all system emails use your brand. (5) Setting up the mobile app under your brand name (optional, requires App Store/Play Store accounts). (6) If on SaaS Pro: creating plan tiers in Stripe, configuring automated provisioning, setting up rebilling. Each of these steps has multiple failure points — most agencies complete 1–3 and wonder why clients can still see GoHighLevel branding.

Question 5

Can I white-label the GoHighLevel mobile app?

Accepted Answer

Yes, GHL offers a mobile app white-labelling service. You submit your app under your own developer account (Apple Developer and Google Play accounts required) and GHL's team builds and publishes an app under your brand name. This is a separate add-on service from GHL. We can guide you through the process and ensure the app is consistent with your web platform branding. The mobile app white-label adds significant perceived value when selling the platform to local businesses who want their clients to download 'your' app.

Question 6

How long does white-label GHL setup take?

Accepted Answer

The core white-label configuration — custom domain, DNS, login page branding, email domain, and system email templates — takes 2–3 business days. If you are setting up SaaS Mode with Stripe billing and automated provisioning, add another 2–3 days for testing the payment and provisioning flow. The mobile app submission process (if required) is handled directly by GHL and typically takes 2–4 weeks after submission. We deliver the web platform white-label completely before the mobile app timeline begins.

Question 7

Will my clients know they are using GoHighLevel?

Accepted Answer

When configured correctly, no. Your clients see your custom domain, your logo, your colour scheme, and emails from your domain. GHL's name appears nowhere in their experience. The one exception is if your clients independently Google your platform's features and recognise the UI — but this is rare and irrelevant to their satisfaction with your service. Where white-label setups fail is in partial configuration: a custom login page but emails that still say 'GoHighLevel', or a branded domain but the mobile app still showing the GHL name. We audit every touchpoint to make sure the rebrand is complete.

GoHighLevel White Label Setup — Your Brand. Their Platform.

White-Label GHL Is a SaaS Revenue Stream Most Agencies Never Build

Every White-Label Touchpoint — Configured and Tested

Custom Domain & DNS

Branded Login Portal

Email Deliverability Setup

System Email Templates

SaaS Plan Configuration

Stripe Billing & Automated Provisioning

Client Onboarding Flow

What We Find in Most Existing White-Label Setups

GoHighLevel white label — answered in full.

Start Generating SaaS Revenue From Your GHL Account